
The article "TV Shows on the Web: The Haggling Begins," talks about the possibility of cable subscribers cancelling their subscription to Comcast, or DirectTV, to simply watch their favorite television shows on the Web at a much lower cost. It truly does not seem that far fetched with online programs like Hulu. Chief Executive of Disney Robert Iger truly believes that we are headed in this direction and wants his company to be the first to offer the capability. The article also talks about ways cable companies are trying to prevent customers from ending their service. The article suggests that cable companies will not give up without a fight and are coming up with innovative ideas to prevent subscribers from discontinuing their cable service. "How they would do so isn't clear, although cable companies such as Time Warner Cable (TWC) are already working on ways to bill folks for time they use the Internet" (Grover p.1).
This article raises several different insights and possible trends that could take place. One major trend could simply be word of mouth from one person to another. For example, my brother told me about Hulu last year. Ever since he told me I very rarely watch my favorite tele
vision show (The Office) on NBC anymore. Now I watch the episodes at my convenience on Hulu or any other television streaming network website. My parents however, do not know how to use Hulu and are subjected to television viewing. I feel if more people knew about Hulu, and knew how to operate the technology on the site than more and more cable subscriptions would vaporize. Another major idea that will continue to evolve from TV shows on the web is the ability to connect your laptop to your HD television so you can watch your favorite television shows on you're television instead of your computer. This will make people want to really drop their cable service when they have mass amounts of television programs that can be streamed from their laptop to their 50 inch LCD HDTV.

The book offers a new idea I have never heard of before to watch your favorite television shows anywhere without infringing copyright laws. The device that is talked about in the book is called a Slingbox. "Hook your home cable or satelite to the Slingbox and then tune into all of your channels with a broadband connection from any remote location" (pg. 316).
It seems that the world is changing and people can choose the way they want to get their information and entertainment. The days of sitting around the television with the family could soon be gone. Or will they?
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