Thursday, February 11, 2010

Olympics 2010: NBCU's HD Leap Into Vancouver

The Olympics have always been a major interest of mine whether it be Summer or Winter. There is something about the best athletes in the world all competing at the same time that really grabs my interest. When I discovered the article " Olympics 2010: NBCU's HD Leap
into Vancouver," I knew it was something that could relate to the Broadcasting Industry as well as keep me intrigued with the information. The article specifically talks about how the 2010 Winter Games will be the first to be produced and broad casted completely in high definition. The article also talks about how the NBCU staff will be covering more of the Olympic games then ever before with 835 hours across its broadcast, compared to 419 hours in Torino, Italy in 2006. The last major idea the article talks about is the NBCU Olympics staff has worked together to reduce some of the complexity in NBCU's over technical plan, primarily with streaming on on demand video coverage for the fans. NBCU wants to make their Olympic website easier and more user friendly.

This will be the first Olympics in high definition but certainly not the last I predict. I feel this will definitely start a trend and more people will want to get HD televisions so they can appreciate the Olympics in a much better way. I also feel the adjustments that are being made by the NBCU Olympics staff on their website will lead to more users that want to catch important highlights from their favorite athletes. I feel that more companies will follow the lead of NBCU, and create On Demand websites of important events that are aired on their networks. My text book suggests that not many homes have HD televisions but eventually change will come, and more homes will have HD televisions. "To date, only a small portion of television and radio programming reachRemove Formatting from selectiones homes in HD, but change is coming" (pg. 2). This proves that just like NBCU decided to switch Olympic broadcasting to HD, eventually the people at home will want to do the same thing.
One problem I see with families making the transition from a Standard TV to an HDTV would have to be the cost. These are hard times for Americans economically and buying a brand new HD ready television may not be in the families best interest. Prices on HDTV's have dropped slightly in recent years, but I feel the cost of these HD ready televisions play a huge a roll in the lack of homes that have the technology. The relationship between my example, and the article is that although the Olympics will be broad casted in HD most homes will not have the technology to view the event in HD and will be forced to watch the Winter Games on a standard television. Perhaps this major event will influence people to upgrade their technology.













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