. It was not easy getting in contact with Mrs. Lios. I tried calling the station a number of times, and left countless voice mails on her machine. Once I noticed I was not getting called back I began to e-mail her, and other media professionals at PST. Finally, Mrs. Lios got back into contact with me through the phone, and we set up an appointment for me to come down to the station and conduct a brief interview. The information that was given to me from the interview is very valuable to my station profile assignment. Because Mrs. Lios expertise was in sales/advertising, and it is going to be simple to correlate her knowledge into the advertising/sales part of the assignment. Mrs. Lios also knew a lot about the station and shared much of her knowledge with me. The data I gathered from the interview will be the backbone of my station profile assignment. When I asked Mrs. Lios how she got into the advertising part of her job s
he said it was unplanned. Lydia knew she wanted to be involved with broadcast in some way, but never saw herself in the sales department. She knew she was a good talker, and was always able to persuade people into doing what she wanted to do. She felt like it would be a good fit for her personality. Lydia started from the ground and worked herself up to the position she is in today. She started off as an intern in college, and slowly progressed. She kept explaining to me how important it was to get my foot in the door.
When I asked Mrs. Lios what she liked most about her job she answered me very quickly and said, "The people I work with." When I was at the station I noticed Mrs. Lios was very outgoing with her co-workers, and I could tell they appreciated her very much. Everybody seemed like they were working together to accomplish one important goal (making the station money through advertising). It made me want a job like hers where I could be friendly and outgoing with all my co-workers, and be able to enjoy myself while making a living. This is something I will search for when looking for a job in the future. When I asked what she disliked she answered quickly as well. Mrs. Lios does not like to be away from her children and family. The job can be demanding at times, and the hours can be draining.
Mrs. Lios thinks new technologies will not have an effect on WPST. She feels the radio station is currently flourishing, and does not see satellite radio posing a threat. She went into talking about the PST website and how it has helped improve the station, and how the station was getting positive feedback from the majority of listeners. She told me that some listeners are beginning to listen to PST by streaming it from their computers, and other mobile devices. Mrs. Lios thinks that in the next 5 to 10 years PST will remain the power house radio station that it is today.
Mrs. Lios made it very clear to me that if I wanted to pursue a career in radio I must take every opportunity that I can. She said that current interns now at PST do not get too much hands on experience, but they are getting their foot in the door just by being around the station. She told me that there is no room for laziness in this profession, and the harder I work the more pleased I will be with my career. I admire Mrs. Lios because I can tell she is doing what she loves, and making solid income. I could see myself on the sales side of a radio station just because I feel I can learn the trade and be effective.
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